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Experience

2022 - Present

Design System Lead, Product Designer

ZoomInfo

B2B

Lead Muze, ZoomInfo’s enterprise-grade design system, from day one.

Purged legacy libraries and components, lifting Muze Matrix Scores to 90%+ with continuous oversight to maintain that standard.

Collaborate with my team to define processes, maintain documentation and accessibility standards that scale the design system across the organization.

Built a dedicated Muze Jira project from scratch, setting up workflow automations, structured ticket system and tightly managed kanban boards tailored to the design system team.

Drove adoption via twice a week Open Hours, an #ask-muze & #muze-updates Slack channels, release notes, request intake forms, and surveys.

zoominfo.com

2020 - 2022

UI, Brand and Marketing Designer

Zencity

B2G

Set new brand and marketing standards and built an “everything-marketing” design system, streamlining processes and speeding teams toward KPIs and company goals.

Partnered with developers and stakeholders to launch data‑driven B2G SaaS pages, templates, and campaigns that opened new markets.

Managed freelance designers and budgets, reducing bottlenecks and cutting costs.

zencity.io

2019 - 2020

Brand and Marketing Designer

Bookaway

B2C

Set cross‑department design processes that improved collaboration and delivery speed.

Partnered with the product team to kick‑start the company’s first design system.

Managed core marketing assets and brand campaigns under tight deadlines, providing high‑quality deliverables for every department.

Self-taught in Elementor/WordPress and hand-coded HTML/CSS email campaigns end-to-end.

bookaway.com

2017 - 2019

Security Team Lead

IBM Labs Haifa, Team 3 (Contractor)

Oversaw daily operations for a 15‑person security team at a large R&D site, managing emergency readiness, shift scheduling, and end‑to‑end onboarding and training.

Moved all paper-based security documentation to cloud storage, boosting access speed, efficiency, and team adoption.

ibm.com

2015 - 2019

Control Room Operator

IBM Labs Haifa, Team 3 (Contractor)

Monitored and controlled critical systems (access, CCTV, fire safety).

Provided 24/7 support to employees and guests while upholding strict security protocols. 

ibm.com

Volunteer & Mentorship

2023 - Present

Co Manager

Design System Israel

Run a community hub for 650+ Israeli designers, moderating discussions and sharing best practices.

linkedin.com

2020 - Present

Mentor

Startup Designer & Adplist

Mentor designers on portfolio building, interview prep, and industry‑standard tools and workflows.

adplist.org

2021 - 2023

Product Designer (Volunteer)

Meirim

NPO

Built a component‑based Figma design library, streamlining workflows and unifying the nonprofit’s digital presence.

Shipped core features and strategic website pages that improved UX.

meirim.org

Linkedin

Email

Phone

Whatsapp

Adplist

Image of Lishay in the street

Experience

Download PDF resume

2022 - Present

Design System Lead, Product Designer

@

ZoomInfo

B2B

Lead Muze, ZoomInfo’s enterprise-grade design system, from day one.

Purged legacy libraries and components, lifting Muze Matrix Scores to 90%+ with continuous oversight to maintain that standard.

Collaborate with my team to define processes, maintain documentation and accessibility standards that scale the design system across the organization.

Built a dedicated Muze Jira project from scratch, setting up workflow automations, structured ticket system and tightly managed kanban boards tailored to the design system team.

Drove adoption via twice a week Open Hours, an #ask-muze & #muze-updates Slack channels, release notes, request intake forms, and surveys.

zoominfo.com

2020 - 2022

UI, Brand and Marketing Designer

@

Zencity

B2G

Set new brand and marketing standards and built an “everything-marketing” design system, streamlining processes and speeding teams toward KPIs and company goals.

Partnered with developers and stakeholders to launch data‑driven B2G SaaS pages, templates, and campaigns that opened new markets.

Managed freelance designers and budgets, reducing bottlenecks and cutting costs.

zencity.io

2019 - 2020

Brand and Marketing Designer

@

Bookaway

B2C

Set cross‑department design processes that improved collaboration and delivery speed.

Partnered with the product team to kick‑start the company’s first design system.

Managed core marketing assets and brand campaigns under tight deadlines, providing high‑quality deliverables for every department.

Self-taught in Elementor/WordPress and hand-coded HTML/CSS email campaigns end-to-end.

bookaway.com

2017 - 2019

Security Team Lead

@

IBM Labs Haifa, Team 3 (Contractor)

Oversaw daily operations for a 15‑person security team at a large R&D site, managing emergency readiness, shift scheduling, and end‑to‑end onboarding and training.

Moved all paper-based security documentation to cloud storage, boosting access speed, efficiency, and team adoption.

ibm.com

2015 - 2019

Control Room Operator

@

IBM Labs Haifa, Team 3 (Contractor)

Monitored and controlled critical systems (access, CCTV, fire safety).

Provided 24/7 support to employees and guests while upholding strict security protocols. 

ibm.com

Volunteer & Mentorship

2023 - Present

Co Manager

@

Design System Israel

Run a community hub for 650+ Israeli designers, moderating discussions and sharing best practices.

linkedin.com

2020 - Present

Mentor

@

Startup Designer & Adplist

Mentor designers on portfolio building, interview prep, and industry‑standard tools and workflows.

adplist.org

2021 - 2023

Product Designer (Volunteer)

@

Meirim

NPO

Built a component‑based Figma design library, streamlining workflows and unifying the nonprofit’s digital presence.

Shipped core features and strategic website pages that improved UX.

meirim.org

C'mon, download the PDF resume

Linkedin

Email

Phone

Whatsapp

Adplist

Image of Lishay in the street

Experience

Download PDF resume

2022 - Present

Design System Lead, Product Designer

@

ZoomInfo

B2B

Lead Muze, ZoomInfo’s enterprise-grade design system, from day one.

Purged legacy libraries and components, lifting Muze Matrix Scores to 90%+ with continuous oversight to maintain that standard.

Collaborate with my team to define processes, maintain documentation and accessibility standards that scale the design system across the organization.

Built a dedicated Muze Jira project from scratch, setting up workflow automations, structured ticket system and tightly managed kanban boards tailored to the design system team.

Drove adoption via twice a week Open Hours, an #ask-muze & #muze-updates Slack channels, release notes, request intake forms, and surveys.

zoominfo.com

2020 - 2022

UI, Brand and Marketing Designer

@

Zencity

B2G

Set new brand and marketing standards and built an “everything-marketing” design system, streamlining processes and speeding teams toward KPIs and company goals.

Partnered with developers and stakeholders to launch data‑driven B2G SaaS pages, templates, and campaigns that opened new markets.

Managed freelance designers and budgets, reducing bottlenecks and cutting costs.

zencity.io

2019 - 2020

Brand and Marketing Designer

@

Bookaway

B2C

Set cross‑department design processes that improved collaboration and delivery speed.

Partnered with the product team to kick‑start the company’s first design system.

Managed core marketing assets and brand campaigns under tight deadlines, providing high‑quality deliverables for every department.

Self-taught in Elementor/WordPress and hand-coded HTML/CSS email campaigns end-to-end.

bookaway.com

2017 - 2019

Security Team Lead

@

IBM Labs Haifa, Team 3 (Contractor)

Oversaw daily operations for a 15‑person security team at a large R&D site, managing emergency readiness, shift scheduling, and end‑to‑end onboarding and training.

Moved all paper-based security documentation to cloud storage, boosting access speed, efficiency, and team adoption.

ibm.com

2015 - 2019

Control Room Operator

@

IBM Labs Haifa, Team 3 (Contractor)

Monitored and controlled critical systems (access, CCTV, fire safety).

Provided 24/7 support to employees and guests while upholding strict security protocols. 

ibm.com

Volunteer & Mentorship

2023 - Present

Co Manager

@

Design System Israel

Run a community hub for 650+ Israeli designers, moderating discussions and sharing best practices.

linkedin.com

2020 - Present

Mentor

@

Startup Designer & Adplist

Mentor designers on portfolio building, interview prep, and industry‑standard tools and workflows.

adplist.org

2021 - 2023

Product Designer (Volunteer)

@

Meirim

NPO

Built a component‑based Figma design library, streamlining workflows and unifying the nonprofit’s digital presence.

Shipped core features and strategic website pages that improved UX.

meirim.org

C'mon, download the PDF resume